© ERA CALLIGRAPHY 2019         

BEHIND the SCENES :

PERSONAL BRANDING PHOTO SHOOT

 

MY CALLIGRAPHY AND BESPOKE STATIONERY BRANDING SHOOT.

Since launching ERA Calligraphy, I have been determined to work with a photographer to capture my work and to help set me up with a portfolio of images.

 

Finding the right photographer was always going to be important, but when I met Chloe of @findmeinthehomesection, I knew that her photography would beautifully complement my style of stationery design. Working with Chloe was not only hugely enjoyable, but as we both have a background in Fine Art, we had so many similar ideas and thoughts for the shoot and individual set ups on the day which made the photographs even better than I could have hoped for.

 

Planning, designing and styling the shoot gave me the impetus to sit down and reflect on the brand that I’ve started to build. It helped give me focus to really think about the style of work that I wanted to be creating, not only for the shoot, but for my clients too. But most all, receiving the images from Chloe filled me with excitement and confidence for the future of my business.

 

So, as well as sharing some of the images from the shoot here, I also wanted to give you a glimpse into the thought process that went into the planning and styling of this shoot.

ESTABLISHING THE AESTHETIC

From the point that Chloe and I decided that we wanted to work together, it was clear that our style was light, bright, clean and contemporary.

We chose to shoot in a space that Chloe had used before, The Mill House in Hertford. The space was perfect, it was hugely spacious and even on the grey day that we had booked the space, the huge windows allowed masses of daylight to flood into the room. The venue offered us a completely blank canvas. The whitewashed breeze block walls, polished concrete floors and stripped wooden chairs created an industrial aesthetic which leant itself brilliantly to create a contemporary minimal-luxe style.

I wanted to create modern, playful and unique stationery using different paper textures and finishes, while working mainly from a light, neutral colour palette. I played with concertina folds, geometric designs and layers of translucent paper. As well as incorporating traditional pointed pen calligraphy, I also wanted to include more of my contemporary fine line hand lettering.

As we planned our shoot in March, I really wanted to incorporate spring florals without overpowering the stationery with an overwhelming amount of floristry. I was also sure that I wanted to feature loose contemporary florals rather than using more traditional flowers and structured arrangements.


Having paid a visit to a number of my local florists with my moodboard, I had a clear idea of the textures and colours that I wanted to include. I decided to keep the colour scheme simple and spring like, featuring a variety of pinks from tinted ranunculus, and pops of contrasting brightness from yellow Craspedia. I also found a new favourite in the wild willow branches that I used to bring some extra height and structure to the table.

When it came to the glassware, crockery, cutlery and decorative tableware, again I chose to bring in simple, stylish pieces that would accentuate rather than detract from my stationery designs. I used light grey marble and tall hollow glass candlesticks paired with simple white candles which sat quietly but beautifully on the table without taking centre stage.